Por uma pedagogia do oprimido midi��tico: meios de comunicação e suas interven����es na escola

En este trabajo nos ocupamos de la convergencia de la fotograf��a, el v��deo y la m��sica, intermediado por una estaci��n de radio en la escuela, instalada en la escuela Municipal de Djalma Maranh��o, Natal, Rio Grande do Norte, en una clase de 5�� a��o de j��venes y adultos en el a��o escolar 2007. Se analizan las intervenciones causados los que participan en la vida escolar, a partir de las actividades realizadas por ellos, en la producci��n de programas de radio. Los procedimientos metodol��gicos sobre la base de la etnometodologia (COULON, 1995a, 1995b), en la investigaci��n cualitativa (BOGDAN, BIKLEN, 1999, DENZIN y LINCOLN, 2006), participante como observador (MAY, 2004) y la investigaci��n-acci��n (THIOLLENT, 1992). La comprensi��n de Paulo Freire en la comunicaci��n e la educaci��n es nuestro principal referente te��rico. Los experimentos citados en los medios de comunicaci��n revelaron varias posibilidades de mejora en la ense��anza y el aprendizaje, como el aumento de la autoestima de los estudiantes, social y de inclusi��n educativa de personas con discapacidad, disminuci��n de la timidez y facilitar la comunicaci��n entre los sujetos, lo que permite el di��logo entre ellos, intervino en sus relaciones sociales, m��s all�� de los l��mites de la escuela. La investigaci��n confirma, entonces, que la comunicaci��n y la educaci��n son parte de la misma naturaleza

O envelhecimento no espa��o midi��tico: a produ����o de sentidos pelos meios jornal��sticos

Aging as a social phenomenon is guided in the ways of production and reproduction, that is linked to the peculiarities and compliances of the social structure influence the values and erected senses. The search for the understanding of the reality will be given by the appropriation of knowledge/information that in contemporary times are increasingly tied to the media means, so that they go beyond the mere condition media, reaching the condition of instruments of direct, attitudes and opinions production. Among the media instruments, there are news medias, that are important means of information dissemination and consequently production of senses, including over aging. Thus, the objective is to: apprehend the social representations and meanings associated with aging in the media space about aging; browse the social representations about aging in media space and their influence on the relations that are established in the cultural socio-economic context. To do it The Theory of Social Representation will be used. To collect the data, 57 online news from the three main state newspapers were studied: Tribuna do Norte, Gazeta do Povo and Jornal de Hoje, which were captured through a search tol of these newspaper sites, using the words: ���aging������elderly���. These materials were analyzed making use of Bardin���s Qualitative Analysis, which allowed the establishment of five categories, namely: Aging and violence; Aging in contemporary times; Aging and health; Aging and citizenship; and Aging, work and action. In the first category news reporting violent situations are framed the regardless of the victim���s condition or the one charged by the violence, the fragility of elderly persists. In Aging in contemporary times the attempts of the news media to explain the demographic changes of the quantitative increases in the elderly, the burden it may lead to the full development of the country are noticed. In Aging and health is noticed the imminent end of the condition brought on age, as a synonym for diseases and conditions. In the fourth category, Aging and citizenship situations are shown where peculiarities and needs or the elderly need to turn into obligation to be fulfilled, denouncing the condition of low expression and social power of the class. Finally, in Aging, work and action situations that indicate the non-expectation of elderly interaction with new technologies and participation in decision-making directions of society are brought. In a general and specific form this analysis allowed learning the ways of production of meanings about aging in the papers, as these ones tend to represent aging through intentioned situations as hegemonic needs, building the social representation of the elderly as fragile person, submissive, inactive, subject to violence and susceptible to becoming ill.

Avalia����o da publicidade de medicamentos veiculada nas principais emissoras de r��dio de Natal-RN

Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this article is to evaluate drugs advertisings transmitted on radio stations in Natal/RN, from October 2007 to September 2008. Were collected 228 advertising pieces, where, 21 were different among themselves and corresponded to 15 drugs. The results showed that 73,3% of the drugs ads were announced on AM station and 26,7% on FM station. The majority of the drugs were constituted of analgesics (26%), following by antiacids, vitamins, phitotherapics (13% each). The legal analysis showed that each advertising had some kind of infraction. The omission of the registration number happened in each advertising, following by the totally lack of contraindications (95,2%) and contraindications DCB/DCI (76,2%). In 42,9% advertisements were observed the relation between drugs use and physique/intellectual/emotional/sexual performance and/or beauty and 33% of them had abusive exploration of illnesses. The obligatory warning was omitted in 28,6% and the offer of financial bonus happened in 9,5% cases. The content analysis demonstrated that the most persuasion and convincing elements observed were indicatives of consumption appeal (34,2%). The study indicates the necessity of the topic drugs advertisements to be treated in a wide context, that is, to be discussed as a public health concern. Although the advertising regulation and inspection is the State responsibility , this should be shared with the advertising agency, pharmaceutical industry and media. Furthermore, it is indispensable to inform and to conscience the population of their rights in such mistaken situation

Micarande: festa do povo?

Contemporary politics have assumed new configurations both in the way they are carried out and in the content publicized. Nevertheless, some practices are unchanged since antiquity. But the advent of the media and its circumstantial molding of current society have forced politics to make some changes to adapt both to mass media and to the new social practices in liberal democracy. Given that fact, this study tried to demonstrate how power has become personalized in Campina Grande, Para��ba, Brazil, by a politician named C��ssio Cunha Lima. Through the communications media and popular manifestations, he has been trying to create a symbiosis between Micarande a Carnival party (not held in the traditional Mardi Gras week) and his own public image, elaborating a process that identifies him with that event. In that way, he hopes to appropriate the festival and project his political image by using the party as na electoral currency in his publicity campaigns

De socialidades mediadas e do homer a prop��sito do espectador-reativo em Jes��s Mart��n-Barbero

This study aims to examine the contemporary viewer and also propose a review of the literature surrounding the spanish researcher J��sus Mart��n-Barbero. The proposed review, based on Mart��n-Barbero observations and the Latin American Cultural Studies analysis, observes the individual as part of the processes of communication and research on the concept of cultural mediation, the viewer as component/agent/object of the production of meaning. The study will perceive it as an element of inaccuracy/inadequacy and understand it as a subject of these reactive processes that contain complex and involve communication and culture, in contrast the impressions that resulted from a discussion between a television professional and a communication researcher and of these findings on the same viewer. The work also aims to point the viewer as a component of the possible mapping desired by Mart��n-Barbero to massive contemporary interpretation of the processes and its concept of night map

Fam��lia e TV: mais que domina����o e subordina����o.

This work analises the social relationship between Television and the Family though the resignification of individuals about Television messages and the speeches that they make about Family. Firstly, the objective is to understand if the principles, values and beliefs constructed and communicated (repassed) inside the Family filter the messages from the Mass Media. Secondly, if there still exists a family culture able to forge identity against so many cultural exchanges. Thirdly, what the function of this identity in the production of senses is. In session 1 and 2, a general approach about the dissemination of Mass Media in Society and the pertinence of the work is presented. Session 3 is about the method used: a qualitative research, with thirteen families from Natal-RN, situated in the Middle Class. The theorical base is considered in the fourth session where the reference to the evolution of the Family is made, with enphasis on the Middle Class and some theories that analyze the pheomenom of the Mass Media , specially in the second half of twentieth century. In session 5 and 6, the research data is presented and analyzed. Finally, in the last session, as a conclusion it can be said that the value of the Family as emotional support is reforced by the speeches and practices that interfere in the signification procces, singular aspects, as well as the social repertoire constructed per si and by institutions (including the family) moreover, mediative message is assimilated by the receiver and becomes understood inside the learned speeches during the receiver‟s history of life, although these messsages are also components in the construction of these repertoire.

A dimens��o simb��lica e midi��tica da pol��tica e a hist��ria da dona de casa que virou guerreira : a constru����o da imagem p��blica de Wilma de Faria em 2002 e 2006

This paper examines two aspects. First, the symbolic dimension of politics and some of the elements that make up this universe, as the scenario, the representation, the myth, the spectacle, the media and the political and electoral marketing. We assume that the policy brings together a set of traits related to both reason and the human subjectivity, and can not be summed up in just a few calculations based on rationality. In the case of elections, in a process (ritual, according Irlys Barrier) of choice, there is a meeting of two systems of representations: to that transmitted by a political actor, in a scene from a particular context, based on a life trajectory unique, and the other from the public, crossed by social relations, situations own wishes, desires, expectations and unique perspectives. Between them there are the means of mass media (especially television), and with them the advent of language media and advertising applied to politics, changing the layout of public visibility and inaugurating what Rejane Accioly Carvalho will call the "aesthetics of mostrabilidade". This does not necessarily mean a preponderance of media on politics as a whole but only its adaptation to that with regard to contact with the public, the ad extra portion of the policy, according to Wilson Gomes. In a second aspect, try to apply these elements to a specific study to verify them in building an effective public image, in this case, the current governor of Rio Grande do Norte, Wilma de Faria. The concept of public image is from the book of Wilson Gomes The transformation was visible in the mass media, and relates to a conceptual image to fix "personality traits" through political history, personal conduct, action of image makers and the public reception. For this we will review some videos aired on Free Time for political propaganda in the years 2002 and 2006.

Greve do voto: a pol��tica da antipol��tica nas elei����es municipais de 2004 em Fortaleza

This study discusses the use of communication strategies in the dispute for political hegemony in the contemporary society. In order to do so, one starts from the concept of politics in its broad sense, involving, besides parties and parliaments, the groups and organized social movements. The comprehension that the political activity, nowadays, involves the media, made part of this study be focused on the investigation of problems in this relationship. We analyzed, especially, the communication actions promoted by the Grupo Cr��tica Radical, in which participate, among others, Maria Luiza Fontenelle, former mayor of Fortaleza, and Rosa da Fonseca, former concillor. They left their old parties after a process of self-criticism concerning their incumbencies, partly influenced by the books of Robert Kurz about the collapse of capitalism . After this historical contextualization, one starts the analysis of the campaign Greve do Voto promoted by the Group during the municipal elections of 2004. The production of campaign material, the street drama, the small shows and the fact that the press covered the campaign are discussed starting from the theoretical formulations presented on this research, understanding, this way, the challenge of these groups to build an action against the hegemony allied to the universe of the mass media

A reestrutura����o s��cio-religiosa em Sergipe, no final do s��culo XVIII

The issues surrounding the religious have been given greater importance in scientific discussions and the media. Discussions on religion and religiosity have become widespread as a means for construction of social representations, both as individual levels, in addition, in the collectivity. This work deals with the construction of the order of Jesus, missionaries and settlers of the projects that marked the presence of the Jesuit missionaries, from colonization to the religious restructuring imposed after the expulsion of the Jesuit Order in Sergipe. Expulsion is what happened in the midst of political and administrative changes made by the Portuguese government in the mid-eighteenth century, which had representation at the Marquis of Pombal its creator. Understanding the religious and social restructuring, designed here in the practices and representations of popular and official. This restructuring has had on the religious brotherhoods, religious orders and other representations, an important symbolic presence in the spaces sociorreligiosos linked to Catholic practices in Sergipe. Representation such that officially came into the vicars pasted their legal representatives, in the maintenance of religious practices in the boroughs and cities Sergipe

Construindo monstros: discursos e representa����es sociais na CPI da pedofilia

Coordena����o de Aperfei��oamento de Pessoal de N��vel Superior

Da pol��tica no v��deo �� videopol��tica: um estudo hermen��utico do programa Jornal do Dia (Natal/RN)

Esta investigaci��n tiene como objetivo realizar un estudio sobre el noticiero "Jornal do Dia" de la TV Ponta Negra, afiliada a la cadena de televisi��n SBT con sede en Natal / Rio Grande do Norte. El estudio eval��a, desde una perspectiva cr��tica, el comportamiento de la secci��n pol��tica de ese noticiero sobre la cobertura que ha estado haciendo sobre los acontecimientos pol��ticos en el estado. Espec��ficamente, estamos interesados en conocer, a trav��s del estudio detallado de sus noticias, como los "hechos pol��ticos" del Estado, entendida como una pr��ctica pol��tica que se inform��, se presentan en su noticiero. Del punto de vista metodol��gico, la investigaci��n se toma la decisi��n de utilizar la hermen��utica de profundidad (HP) como propuesto por Thompson (2007) en su libro "La ideolog��a y la cultura moderna". Sugerimosla HP porque es una referencial de alta eficacia anal��tica para el estudio de los medios de comunicaci��n y en particularde la ideolog��a. De este modo, como se versade una investigaci��n sobre las "formas simb��licas" creemos que estamos en posesi��n de una importante herramienta metodol��gica capaz de permitir la comprensi��n e interpretaci��n de las noticias diariamente "teleplasmadas"

Quatro vezes Lula-l�� A imagem p��blica de Lula no hor��rio eleitoral nas quatro campanhas presidenciais

Descreve-se aqui a forma����o da Imagem P��blica de Luis In��cio Lula da Silva atrav��s do Hor��rio Gratuito de Propaganda Eleitoral, nas quatro elei����es presidenciais que marcaram o per��odo de democratiza����o do Pa��s: 1989, 1994, 1998 e 2002. O fato de um candidato contr��rio ��s elites, tr��s vezes derrotado em elei����es anteriores, conseguir convencer atrav��s da m��dia a eleg��-lo eleitores que votavam antes em seus advers��rios, demonstra que a democracia representativa brasileira �� institucionalmente compat��vel com regime de informa����o imposto pelos meios de comunicação de massa na sociedade atual? Al��m de comprovar a preponder��ncia da Imagem P��blica em processos eleitorais em que o Cen��rio de Representa����o da Pol��tica se caracteriza pela imprevisibilidade, a pesquisa constatou ainda que a atual luta pol��tica, mais que uma luta meramente pela visibilidade imposta pela TV e pelos meios de comunicação em geral ainda �� uma disputa pol��tica. E que a m��dia enquadra a pol��tica, mas tamb��m �� por ela agendada, principalmente em momentos de grande incerteza pol��tica e/ou pouca previsibilidade eleitoral

Fam��lia e TV: mais que domina����o e subordina����o

This work analises the social relationship between Television and the Family though the resignification of individuals about Television messages and the speeches that they make about Family. Firstly, the objective is to understand if the principles, values and beliefs constructed and communicated (repassed) inside the Family filter the messages from the Mass Media. Secondly, if there still exists a family culture able to forge identity against so many cultural exchanges. Thirdly, what the function of this identity in the production of senses is. In session 1 and 2, a general approach about the dissemination of Mass Media in Society and the pertinence of the work is presented. Session 3 is about the method used: a qualitative research, with thirteen families from Natal-RN, situated in the Middle Class. The theorical base is considered in the fourth session where the reference to the evolution of the Family is made, with enphasis on the Middle Class and some theories that analyze the pheomenom of the Mass Media , specially in the second half of twentieth century. In session 5 and 6, the research data is presented and analyzed. Finally, in the last session, as a conclusion it can be said that the value of the Family as emotional support is reforced by the speeches and practices that interfere in the signification procces, singular aspects, as well as the social repertoire constructed per si and by institutions (including the family) moreover, mediative message is assimilated by the receiver and becomes understood inside the learned speeches during the receiver s history of life, although these messsages are also components in the construction of these repertoire

O direito �� informa����o jornal��stica: garantias constitucionais ao direito de ser informado no sistema brasileiro.

The freedom of social communication referred to those freedoms exercised under of the media. The journalism is professional activity responsible for factual information, real, pluralistic and of the public interest, directed diffusely to social orientation. The right of the information, characterized as diffuse right or of fruition by uncertain and numerous holders, is subdivided in the right of the inform, inform yourself and right to be informed. The journalists, as occupants of a enlarged spectrum concerning of right of the inform, have responsibility for the information they disseminate, devoir that puts on the basis of the constitutional right to be informed. This duty is divided with journalistic companies, when them realized. In the research, examined the existence of constitutional guarantees the right to be informed. To answer the question, realized research to support bibliographical and documentary. The guaranty is a empirical preoccupation coated with legality, since lends itself effect concretize a right. Traced so a panel of guarantees of institutional imprint, substantive and procedural. Treating of the institutional guarantees the right to information, it would refer to true institutions (as the free press) and may begin subjective rights. In the case of substantial guarantees, we would have access to information, the confidentiality of the fonts and the incensurable feature of journalistic information. A guarantee peculiar would be constitution of bodies responsible for monitoring the quality of the vehicles of communication. Trace it also a panel strict of procedural safeguards, such as public civil action, the security s warrant, and the rights of petition and answer.

Ideais formativos de homem da emissora de Educa����o Rural de Caic�� (Rio Grande do Norte, 1963-1978)

Under the aegis of the third diocese bishop of Caic��, Dom Manuel Tavares de Ara��jo, the Broadcasting Station of Rural Education of that city was founded, in May 1 s" 1963 with the ideal of being then an educational city, preferentially for youths and adults, rural meu and women of the arca of Serid�� in Rio Grande do Norte state. In the year of its 40th birthday (2003), we began the investigation of that radio station choosing as study object its educational and formative programming, in the inc1usion of the first fifteen years of its existence (1963-1978), period that reaches the official inauguration of the Radio Station and the end of the bishopric of its fOllllder as Bishop of Caic��. Elucidating and showing Man's formative ideaIs longed by that Catholic educational broadcasting station, underlying to its radiophonic programming, such as the idealization for it reached, is the objective of this Doctorate work. It was considered pertinent to discover the guidelines that historically have permeated the Social Do��trine of the Catholic Church addressing its aggiornamento, especially in what concerns to the employment of the modern ways of communication for the distance with the aim of evangelizing and educating. In arder to understand the ideaIs of the investigated educational Radio, we have delimited the research to the thematic Catholic Church, means of social communication and base education. In face of the study object and the aim to be reached it was appealed, methodologically, to the notion of cultural action present in Certeau (1995), and to the understanding of educational formation backgrounded fIam the modern thinkers that discuss it. Such frame references have allowed us to analyze in a wider spectrum tl)e programming broadcasted on the air by the sound wavys of that educ(itional ��atholic Radio, as well as, the very acts of cultural idealizations that has orientated it in its foundations. The thesis here defended is that. the Radio, at procJaiming itself as a broadcasting station of rural education directed preferably to the rural sertanejo countrymen, without neglecting its admitted ends, has surpassed them in its overall range. It was identified an articulate approach of its programmatic modules with the guid,elines emanateq from the Catholic Teaching about the use of the. means of social communication. At conceiving, establishin,g and executing an ec1ectic programmatic and div,ersified grating, the Rural Radio of Caic�� has transcended to a strict human-Christian formation to request the development of the human, spiritual and cQrporaldimensions, jointly. With suchprogramming, it addressed to the seridoenses as real meu and women inserted in the "sertanej.o" environment with effective structural and existential problems of alI types, induding the hunger, the thirst, the syndical organization, the cQoperativism, the colIective modero work and the absence of universalizing school education. Its radiophonic transmissions, I}lled by the demands of an enlarged, open, dialogic and responsible communication, wheneIllbracing dedicated modules to religious and catechetical emissions, to the entertainment, to the radiojoumalism, to the country root culture, and to the school education of b se for the modality of the School and of the radiophonic classes, subsumed to ideaIs that longed for the formation of a multifaceted and pluridimensional sertanejo Man; of men and women that, without abjuring the Catholicism, were able to understand, to dialogued and to live together with the general demands of a society in progressive mutation, whose economical, social, cultural and educational demands it IDade themselves to be felt through the sert��o potiguar of the Serido region, equal way of the intemationalized world